Why the foundation of a startup is important

To succeed, a startup must pay close attention to and focus on those aspects of the business that are within its control, aspects that can be revised tweaked and improved as circumstances change and as the business develops and grows over time, or inversely finds itself underperforming. The strategy is the core of your foundation. A strong, coherent strategy lies at the heart of every successful business. It is a clear strategy that will give you the certainty of knowing where you want to be and how to get there. No strategy and you’re ‘winging it’ – you’re being opportunistic not strategic. You can only hope that with luck your business will be successful.